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California Online Privacy Notice

Effective Date: September 12, 2026 | Last Updated: September 12, 2026

1. Scope

This California Online Privacy Notice ("California Notice") supplements the Privacy Policy for myfinalpolicy.com ("myfinalpolicy.com," "Company," "we," "us," or "our") and applies to California residents and visitors who interact with https://myfinalpolicy.com and related websites, landing pages, forms, advertisements, communications, and services that link to this California Notice.

This California Notice is intended to provide notices required by the California Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and related California privacy rules when those laws apply to us. Certain rights described below apply only to California residents and only when the applicable law covers myfinalpolicy.com.

If this California Notice conflicts with another part of our Privacy Policy, this California Notice controls for California residents to the extent of the conflict.

2. Notice at Collection

Depending on how a specific website is configured and how you interact with it, we may collect the categories of personal information listed below. We do not intentionally collect every category on every site. The examples are illustrative, and the actual information collected depends on the site's forms, cookies, advertising tools, call or chat features, and services.

CategoryExamplesPurposes and disclosures
Identifiers and contact informationName, postal address, email, phone, IP, device identifiers, online identifiers.Operate site, respond, verify, send communications, support security, disclose to service providers, affiliates, business partners, lead buyers, participating providers, advertising/analytics partners, legal/transaction parties.
Customer records and lead informationInfo submitted through forms, quote requests, applications, surveys, chats, calls, texts, emails, or other interactions.Respond, match users with providers/partners, document consent, personalize offers, provide support, disclose to service providers, affiliates, participating providers, lead buyers, vendors, marketing partners.
Commercial informationProducts/services viewed, requested, considered, purchased, or discussed; transaction or referral records.Provide requested info, improve services, measure marketing, complete transactions, disclose to service providers, business partners, participating providers, transaction parties.
Internet or network activityPages viewed, links clicked, referring pages, browser/device type, session dates/times, interactions with ads/emails/forms/cookies/pixels.Operate/secure site, analyze traffic, debug, measure advertising, personalize, disclose/share with analytics, advertising, cookie, and tech providers.
Approximate geolocationLocation inferred from IP or general device/browser signals.Localize content, prevent fraud, measure advertising, analyze usage, disclose to service providers and analytics/advertising partners. Precise geolocation not collected unless separately requested.
Audio, electronic, or similarCall recordings, voicemails, chats, support messages, uploaded documents, electronic communications where applicable and lawful.Provide support, respond, monitor quality, document consent, comply with law, disclose to service providers, call centers, vendors, legal parties.
Inferences and preferencesSegments, likely interests, preferences, trends, or profiles created from the info in this notice.Personalize, improve marketing, measure performance, disclose/share with service providers, advertising/analytics partners, affiliates, business partners.
Protected classifications, if providedAge range, marital status, similar info you voluntarily provide or is reasonably inferred.Respond to requests, determine eligibility, comply with law, disclose to service providers or participating providers when relevant.
Sensitive personal information, if collectedInfo that may be sensitive under California law: account, debt, financial, government ID, health, precise location, neural data (information generated by measuring the activity of a consumer's central or peripheral nervous system), or other sensitive info if requested by a particular site/service.Use only as reasonably necessary for requested services, verification, security, fraud prevention, legal compliance, or other purposes permitted by law unless we provide separate notice and choice. Disclose to service providers, contractors, participating providers, or legal parties as needed.
Other informationAny other info you provide, direct us to collect, or that we describe when you provide it.Use/disclose for the purposes described at time of collection, with your consent, or as permitted by law.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • You, when you submit forms, call us, send messages, request information, respond to surveys, or otherwise interact with us.
  • Your device, browser, cookies, pixels, tags, analytics tools, advertising technologies, server logs, and similar tracking tools.
  • Service providers, contractors, affiliates, business partners, participating providers, lead buyers, advertising networks, analytics providers, and marketing partners.
  • Publicly available sources, consent records, transaction records, and other lawful sources.
  • Inferences created from the information described in this California Notice.

4. Business and Commercial Purposes

We may collect, use, retain, disclose, sell, or share personal information for these business and commercial purposes:

  • Provide, operate, maintain, personalize, debug, secure, and improve the site and related services.
  • Respond to requests, process forms, provide information, match users with participating providers or business partners, and complete requested transactions.
  • Send transactional, administrative, marketing, promotional, email, SMS, telephone, direct mail, push, or other communications where permitted by law and your choices.
  • Measure advertising, show or help others show interest-based or cross-context behavioral advertising, analyze performance, conduct research, and improve user experience.
  • Verify information, maintain consent records, detect fraud, protect rights and safety, comply with law, and enforce agreements.
  • Evaluate or complete a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.
  • Use information for any other purpose disclosed when you provide the information or with your consent.

5. Disclosure, Sale, Sharing, and Opt-Out Choices

Browsing Without Submitting a Form: If you visit myfinalpolicy.com without submitting a form, we do not sell your personal information for money. We may still use cookies, pixels, and similar tracking technologies to remember your visit, personalize content or article recommendations, and show you retargeted advertising. Some of these practices may qualify as "sharing" for cross-context behavioral advertising under California law — see the opt-out choices below.

When You Submit a Form: If you submit a form or request through myfinalpolicy.com, we may sell or share the information you provide — for money or other valuable consideration — with the business partners, lead buyers, or service providers relevant to the specific product or service you inquired about, and only with parties you have given us permission to share your information with when you submitted the form. We do not sell or share your form information with unrelated third parties, or with any party outside of what you requested, and we do not sell or share it to data brokers.

In addition to the above, we disclose personal information to service providers and contractors under written contracts that meet California's requirements (11 CCR Sections 7050-7051), including restrictions limiting their use of the information to the specific business purpose for which we disclosed it. We may also disclose personal information to professional advisors, government authorities, legal parties, and transaction parties as described in our Privacy Policy.

You may opt out of sale or sharing by using Opt Out Link or by emailing media@myfinalpolicy.com with the subject line "California Opt-Out." If the online opt-out link is not yet available, email media@myfinalpolicy.com and include enough information for us to process your request.

Where required by California law, we honor legally recognized opt-out preference signals, such as the Global Privacy Control (GPC), for the browser or device that sends the signal. A GPC signal generally applies to the browser or device from which it is sent; you may still need to submit a direct request if you want the opt-out applied to information not connected to that browser or device.

We do not knowingly sell or share personal information of consumers under 16 years of age unless we have received the consent required by applicable law.

6. Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that require a separate right to limit under California law unless we provide the required notice and choice. If a specific site requests sensitive personal information to provide a service you requested, verify information, prevent fraud, maintain security, or comply with law, we use it only as reasonably necessary for those limited purposes unless we tell you otherwise. Personal information we collect from a consumer we know is under 16 years old is automatically treated as sensitive personal information under California law, regardless of category, and is handled under this section's limits.

7. Your California Privacy Rights

Subject to legal limitations and verification, California residents may have the following rights:

  • Right to know/access: request the categories and specific pieces of personal information we collected about you, and information about sources, purposes, disclosures, sale, and sharing.
  • Right to delete: request deletion of personal information we collected from you, subject to legal exceptions.
  • Right to correct: request correction of inaccurate personal information we maintain about you.
  • Right to opt out: direct us not to sell or share your personal information.
  • Right to limit: direct us to limit certain uses and disclosures of sensitive personal information when the right applies.
  • Right to non-discrimination and non-retaliation: exercise your California privacy rights without unlawful discrimination or retaliation.
  • Authorized agent: authorize another person or qualifying business entity to submit a request on your behalf, subject to proof of authorization and verification where permitted by law.

8. How to Submit a California Request

To submit a California privacy request, email media@myfinalpolicy.com, use Opt Out Link if available, or write to 2901 W Bluegrass Blvd #200-217, Lehi, UT 84048. Please describe the right you wish to exercise and provide enough information for us to verify and process your request.

If myfinalpolicy.com is required to provide additional designated request methods under California law, those methods will be described on the site or in the applicable form or notice. If a posted request method is not working, email media@myfinalpolicy.com or write to 2901 W Bluegrass Blvd #200-217, Lehi, UT 84048.

We do not require you to create an account to submit a privacy request. If you already have an account with us, we may require you to submit certain requests through that account where permitted by law.

9. Verification, Authorized Agents, and Response Timing

For requests to know, access, delete, or correct, we may ask for information that reasonably matches information we maintain about you. We will use information provided for verification only for that purpose. We may deny a request if we cannot verify it or if a legal exception applies.

For opt-out requests, we will not require verification, but we may ask for information needed to process the request. We will process opt-out requests as soon as feasible and within the time required by law.

We aim to respond to verifiable consumer requests within 45 days after receipt. If reasonably necessary, we may extend that period once by an additional 45 days and will notify you of the extension within the first 45-day period. California law may set shorter or different timing for particular requests, including opt-out requests.

If you use an authorized agent, we may require proof that you gave the agent permission to submit the request, require the agent to verify its identity, require you to verify your identity directly with us, or require you to confirm that you gave the agent permission, except where California law limits those steps.

10. Cookies, Do Not Track, and Third-Party Tracking

We and third parties may use cookies, pixels, web beacons, tags, scripts, local storage, device identifiers, and similar technologies to operate the site, remember preferences, measure performance, understand traffic, prevent fraud, personalize content, and deliver or measure advertising.

Some browsers send Do Not Track signals. Because there is not a uniform standard for responding to Do Not Track signals, we do not respond to them. Where required by law, we honor legally recognized opt-out preference signals, such as GPC, as described above.

Third parties may collect personal information about your online activities over time and across different websites or online services when you use our site, including through analytics, advertising, and social-media technologies.

11. Retention

We retain each category of personal information for as long as reasonably necessary for the purposes described in this California Notice and our Privacy Policy, including to provide services, maintain records, resolve disputes, comply with law, enforce agreements, prevent fraud, secure the site, and support legitimate business purposes. We do not retain personal information longer than reasonably necessary for the disclosed purposes unless a longer period is required or permitted by law.

12. Children and Teens

The site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe a child under 13 has provided personal information to us, contact media@myfinalpolicy.com and we will take appropriate steps to delete the information. Personal information we know was collected from a consumer under 16 is automatically treated as sensitive personal information under California law — see Section 6.

We do not knowingly sell or share personal information of consumers under 16 years of age unless we have obtained the consent required by applicable law.

13. California Shine the Light

If California Civil Code Section 1798.83 applies, California residents may request information about disclosures of personal information to third parties for their direct marketing purposes during the preceding calendar year. To submit a Shine the Light request, email media@myfinalpolicy.com or write to 2901 W Bluegrass Blvd #200-217, Lehi, UT 84048 and include "California Shine the Light Request" in your message.

14. Changes to This California Notice

We may update this California Notice from time to time. The updated version will be posted on the site with an updated effective date. If required by law, we will provide additional notice or obtain consent for material changes.

15. Contact Us

If you have questions, requests, or concerns about this California Notice or our privacy practices, contact us at:

myfinalpolicy.com 2901 W Bluegrass Blvd #200-217, Lehi, UT 84048 Email: media@myfinalpolicy.com

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MyFinalPolicy.com is a marketing website that connects consumers with independent, licensed insurance providers to discuss potential final expense insurance offerings. We are a marketing company — we are not an insurance company, agency, or producer, we are not operated by or affiliated with any governmental agency, and we do not endorse any particular plan or its suitability for your needs. Products and services are provided exclusively by the providers we match you with, and all information on this site is provided for informational purposes only. All products may not be available in all areas and are subject to qualification requirements. Please speak with the providers to understand what products are available and whether you qualify. By using this site, you acknowledge that you have read and agree to the Terms of Use and Privacy Policy.

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